Management and Organizational Studies 3321F/G Lecture Notes - Lecture 7: Decision-Making, Representativeness Heuristic, Availability Heuristic

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Beth Lee

Document Summary

Stage in consumer decision making: problem recognition. Jeff realizes that he needs to buy a birthday gift for jane. The process that occurs whenever the consumers see significant differences between their actual state and ideal state: actual state: the way things actually are. Ideal state: the way consumers would like a situation to be downward: occurs when, need recognition: the quality of the consumer"s actual stage can move. Jeff remembers jane like cooking books and searches amazon. The process in which the consumer surveys his or her environment for appropriate information about products that will help satisfy the need. There is a need to learn more about purchase. One is younger, is better-educated, and enjoys shopping/fact-finding. One places greater value on own style/image: recall of brands. Evoked set (consideration set): the set of brands that the consumer considers while making a choice: the evoked set as a subset of all brands in a product category.