Management and Organizational Studies 3325A/B Lecture Notes - Lecture 2: National Retail Federation, Web 2.0, Lead Generation

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3325A/B
• Professor: Adam Caplan

Document Summary

Creating desirable experiences to extend the length of visits: average time shopping, the longer someone spends shopping, the likelier they are to buy and is a determining factor in how much they buy, interception rate, waiting time. Influencing and eliciting desired behaviour from shoppers: sales, lead generation (filling out a form, signing up for a newsletter, etc. , looking at particular content, getting more from every transaction. [in 2008] smart retailers will continue to invest in sophisticated customer service options like live chat, provide additional product detail and imagery on their sites and keep customers coming back with social networking and web 2. 0. : scott silverman, shop. org. Ensuring that customers and shoppers return frequently. Supporting retail operations with service, logistics and administrative activities: legal (privacy policy, financial (transactions, bookkeeping, logistics (shipping products, managing returns, customer support. Know your shoppers : pet treats, new york news stand, washington d. c. Hair dye: florida-based drugstore with an outlet in minneapolis.