Management and Organizational Studies 4410A/B Lecture Notes - Lecture 8: William P. Hobby Airport, Bargaining Power, Stout

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Southwest airlines in 2016: culture, values and operating practices. Vision: dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. Business model: sell tickets to y passengers. Become the world"s most loved, most own, and most pro table airline. Be the safest, most ef cient and most reliable airline in the world. Offer customers a convenient ight schedule with lots of ights to lots of places they want to go. Offer customers the best overall travel experience. Do all of these things in a way that maintains a low cost structure and the ability to offer low fares. Strong balance sheet, comparatively low levels of debt, zealous attention to bottom- line pro tability. Competitive rivalry within the industry: extremely high. The large number of competitors (american airlines, delta airlines, southwest. There is no much differentiation between choices and there is much price competition.

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