Media, Information and Technoculture 1050A/B Lecture Notes - Lecture 2: White Privilege, Cleaning Agent, People V. Turner

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Reading notes long and wall (cid:862)ho(cid:449) do (cid:373)edia (cid:373)ake (cid:373)ea(cid:374)i(cid:374)g? (cid:863) Common-sense meaning is the dominant meaning in a given culture and society (cid:449)e(cid:859)(cid:396)e supposed to believe them not everyone does but makes media a site of struggle of meaning dominance. Canadian flag represents canada, but does not mean the same thing to everyone: canadian flag on backpack in europe bc not american. American flag: hanging in house = patriot, nationalistic, always a controversy in the us. Toy catalog masculinity and femininity assumptions sa(cid:373)e (cid:449)ith (cid:272)hild(cid:396)e(cid:374)(cid:859)s (cid:272)lothes: gendered onesies for babies, pink = girl, blue = boy cultural common-se(cid:374)se (cid:449)e did(cid:374)(cid:859)t (cid:395)uestio(cid:374) Media messages conform to certain codes that in turn correspond to particular value systems. Why analyse media texts: media a(cid:374)d thei(cid:396) p(cid:396)odu(cid:272)ts a(cid:396)e (cid:374)ot (cid:374)atu(cid:396)al o(cid:396) (cid:858)just the(cid:396)e(cid:859) Looking for significant elements is the basis of a good evaluation of visual signs and complex media.

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