Media, Information and Technoculture 1050A/B Lecture Notes - Lecture 5: Profit Maximization, Understanding Media, Signify

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Most media organizations seek to generate profits to cover investment costs and to produce surplus for owners and shareholders. The existence of media organizations is determined by an economic reality which governs all aspects of decision making, as well as the kind of organisation media companies adopt, impacting too on the possibilities, nature and meanings of product. Media is one of the ways that the interest of dominant groups are transmitted commercial orientation of a media organization emanates any media coming from them. When we consume media products we are not always fully aware of the companies and organisations that made them. There are many clues as to who or what produced a media product, the most obvious being the title and credit sequences on tv and film. Often the names in production credits will guide our viewing, reading, listening preferences.

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