Media, Information and Technoculture 1050A/B Lecture Notes - Lecture 7: Tokenism, Ethnic Nationalism, Media Studies

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Week 7 lecture no readings this week. Identity important concept in media studies, raises important questions about media power: what ide(cid:374)tities are sho(cid:449)(cid:374), (cid:449)hi(cid:272)h are(cid:374)"t? for e(cid:454)a(cid:373)ple, race, age, ethnicity, ability, gender, religion, sexuality, nationality, class, region. Impacts cultural common sense and repetition of cultural codes. Representations are stand-ins for (cid:862)realit(cid:455)(cid:863: carefully constructed in interest of dominant ideologies esp. capitalism and consumerism. Representation is the result of choices: choices motivated by many things i. e. ability to fit into existing frames. Representations reflect embedded structures: effected by who creates the representation. Representation vs. stereotypes: not the same but reps of social groups in media esp. minorities often draw upon stereotypes imbedded in systems of representation. Analyzing representation: representation is not restricted to the visual realm (cid:862)positi(cid:448)e(cid:863) represe(cid:374)tatio(cid:374)s problems, risk of (cid:373)isreprese(cid:374)tatio(cid:374), toke(cid:374)is(cid:373) (cid:894)just o(cid:374)e (cid:272)hara(cid:272)ter(cid:895), (cid:862)(cid:271)urde(cid:374) of represe(cid:374)tatio(cid:374)(cid:863) (one person standing in for an entire ethnic group)

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