Media, Information and Technoculture 1050A/B Lecture Notes - Lecture 7: Bechdel Test, Sex In Film, Lena Dunham
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*last lecture on the approach of cultural studies in media. Ideologies structure our world in which we have internalized into our own identity and accept unconsciously. Ideologies constitute us of what is pleasurable and what is normal. The gaze laura melvey in mainstream hollywood films, implicitly placed cinema spectators in male, heterosexual eyes (watching women framed as a sexual object) News anchorperson/talk show host (subtler way of interpellation: audience is placed in a position of accepting a common sense/normal view of the world. Interpellations create subjects (creation of subjects/subject position: what is a (cid:862)su(cid:271)je(cid:272)t(cid:863), a topi(cid:272) of (cid:272)o(cid:374)(cid:448)e(cid:396)satio(cid:374) o(cid:396) stud(cid:455): (cid:858)the su(cid:271)je(cid:272)t i a(cid:373) stud(cid:455)i(cid:374)g is (cid:373)edia(cid:859) (cid:894)not thi (cid:895, (cid:1005). A (cid:271)ei(cid:374)g u(cid:374)de(cid:396) the (cid:396)ole of a(cid:374) i(cid:374)stitutio(cid:374): (cid:858)i a(cid:373) a su(cid:271)je(cid:272)t of the ca(cid:374)adia(cid:374) state(cid:859) I am subject to the decisions of my university, bank etc: someone who is ruled by a certain power/institution, (cid:1006).