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Lecture 8

Media, Information and Technoculture 2000F/G Lecture 8: MIT2000 - Lecture 8 - Nov 9

Media, Information and Technoculture
Course Code
MIT 2000F/G
Daniel Robinson

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MIT2000: Magazines
Lecture 8 Nov 9th, 2016
Development of the Magazine
Early form: academic/scholarly journals
o Philosophical Transactions of the Royal Society
London, 1665
Modestly Popular magazines
o Resemble books, early newspapers
o Offered oet, ritiis ad satire
o Daiel Defoe’s Review (1704)
o Joseph Addiso’s Spectator (1711)
Informal essays, fiction
Friolous artiles
Aimed at male and female audiences
Early Canadian Magazines
Imported to North America
Nova-Scotia Magazine and Comprehensive Review (1789-1792)
o Reprints from US, Britain
o Canadian fiction/poetry
Short-lived examples
o Productions cost was high
o Subscriber levels were low; no critical mass
o No way to really send out these products Needed transportation
o Quebec Magazine (1792-94)
o La Bibliothèque Canadienne (1825-30)
o Why not last long?
Literary-Political Magazines in late 1800s
Canadian Illustrated News
o 1869-1883
o Pioneered photoengraving
o Theme: Canadian nationalism
Right out of the formation of Canada
How do we distance ourselves from the United States?
The Week
o 1883-1896
o Goldwyn Smith
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o Encourage close US-CDA ties Wanted closer ties to the United States; especially
o A lot of political cartoons Earliest form of political cartooning
o Origins of political satire Modern day example: The Onion, John Stewart, John Oliver,
o When you start to see people in magazines make fun of politicians Underlying
political agenda that they wanted to advance
o 1872-1894
o Cartoonist: John W. Bengough
o Satirical weekly, political cartoons
Progenitor of:
o The Rik Merer Report
o This Hour has  Miutes
o Frank Magazine
Characteristics of Literary-Political Magazines
High culture, business, politics
Upper-class readership
o Huge difference in understanding media; where the money came from
o The actually users are paying for the magazine
o Circa 25 cents/issue
o Few ads
Keys to success
o Population/income growth
o Communication/transportation
o Printing technology (illustrations/engravings)
o More people can read
o The railroad If ou’re pulishig i Toroto, ou a sed it to Guelph
o The telegraph is important Allows people running magazines to access information
all over the world; information resources at your fingertips
o Photo engraving Cheaper now to produce images now
o Production cost goes down and more people can read
Turning Point: Saturday Night
Was the longest Canadian Magazine The Saturday Night
Transition from Political-Magazine model to the Consumer-Magazine model
Edmund E. Sheppard
o Editor and Cowboy and editor
o Editor who liked poetry
Literature and current topics
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o Avoid controversy
o Articles, profiles, cultural subjects
o Stories and poetry
Domestic/household columns
Increase in advertising
o Transition into taking for advertisement
o Framing the magazine around a more consumer base
American General Interest Magazine
American magazines accelerates this
Competition for Canadian magazines
o 1890s/early 1900s
“hift fro lass to ass
Entertainment, diversion
o Fiction, light features, recipes
Price drops
o McClure’s: 10 cents/issue
o Saturday Evening Post: 5 cents/issue
Readership as Commodity: Advertising Media
Subscription Media
Advertising Media
Harper’s, 1890s
o Funded by the issues bought
o Business Actually selling
magazines to readers
o Business Model
Literary-Political Mag
Intellectual, edification
Simple purchase:
few ads/classified
Advertising Media
Muse’s, Saturday Evening Post 1890s
Consumer Mag
Going for a broad type of people
From 25¢ to 10¢/issue
o More entertainment
o Sell readers to advertisers, instead of
selling magazines to readers
That’s here the are goig to ake
o How these magazines can exist?
o There is an advertisement
infrastructure that allows it to
happens advertisement Agencies
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