Media, Information and Technoculture 2000F/G Lecture Notes - Lecture 9: Vladimir K. Zworykin, Neil Postman, Fax

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2000F/G
• Professor: Daniel Robinson

Document Summary

Unidirectional: other ways of communication was bi-directional, so this being unidirectional was taking a step back. Aesthetics: black and white grainy image, terrible quality, not a pleasant experience, resolutio(cid:374) (cid:449)as(cid:374)(cid:859)t great, et(cid:272), cinema: massive screen, rich colours etc. Mass audience: (cid:862)lo(cid:449)est co(cid:373)(cid:373)o(cid:374) de(cid:374)o(cid:373)i(cid:374)ator(cid:863) programming, content was too low-brow. Cognitive impairment: neil postman (cid:863)a(cid:373)usi(cid:374)g oursel(cid:448)es to death(cid:863) Watching television promoted a cognitive impairment, and lessened rational thinking ruptured thinking. Not watching tv considered to be bright eyed and intellectual: no bi-directional possibilities, (cid:449)hat is o(cid:374) tv su(cid:272)ked, later o(cid:374) i(cid:374)telle(cid:272)tuals looked do(cid:449)(cid:374) o(cid:374) tv. Leisure; family interaction: transformative in the way that home-life and family dynamics changed and the way leisure time had changed. Advertising/consumerism: more advertising and marketing into the home, more commercial direct messages into the home, tv was thought to be far more direct b/c it is moving images and sound. Politics/government: television viewing happens through broadcasting essentially, who decided what.