Media, Information and Technoculture 2000F/G Lecture Notes - Lecture 11: Canda, Patsy Gallant, Market Segmentation

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Canadian radio eras: towards federal involvement, ca. 1900-1932: golden age (public radio) 1932-1955, challenge of television, 1955-1970, local radio competition, 1970-present. Radio audiences: national to local, mass market to market segmentation. Advertising: national to local: lower cost, local retailers (auto dealerships) Radio programming: mixed format to single format. Format programming: specific demographics, teens, dj/rock music formats. Share of listening: 1968- 6% fm, 2000: 65% fm. Post 1980s: am: saturated, poor reception. In-home to out-of-home (50-50 today: evening to daytime. Listening (early 2000s: private=25, cbc= 8, us= 4, community/campus= 4% 1970-98 (30%: popular music selections in broadcast week. 1988 (35%: 35% from 6am to 6pm, monday to friday. Require minimum 2 of: m- music: composed entirely by cdn, a- artist: performing piece is cdn, p- production: recorded or performed wholly in canada; broadcast live in canada, l- lyrics: written entirely by canadian. Live/recorded after sept 1, 1991 and cdn has 50% credit as composer/lyricist: bryan adams exemption.

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