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Lecture 10

Media, Information and Technoculture 2000F/G Lecture Notes - Lecture 10: Trades Union Certification Officer, Screenwriter, Jackie Gleason


Department
Media, Information and Technoculture
Course Code
MIT 2000F/G
Professor
Daniel Robinson
Lecture
10

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Week 10: TV in Canada
Monday, September 26, 2016
11:21 PM
McLuhan/ Medium Theory
Inspired by Innis
Oral Culture
Literate/ Print Culture
Electronic Culture
Oral Culture/ McLuhan
Ear culture/speech -> emphasises on hearing, multi-directional, constant, difficult to block out
sounds, where was this prominent? Closed society
Closed society
o Interdependent societies
o Communal -> not individualistic
Circularity, Cyclical concept of time, seasons
Balance of senses, taste touch smell, arguing that hearing is important but not so much more
Time-bias -> opposite of the extension of the messages in space, other types of media is more
about maintaining society and time
Literate/ Print Culture
Eye over Ear -> visual space replaces acoustic space, visual space of text and how you process
information that information to your eyes become the most important feature replacing the
conversation space
o Eye experiences the world with detachment
Shared to separate experiences -> From those who read and who does not.
Solitary: writing and reading alone -> individualism
Introspective/abstract thinking comes out of print culture
Time from circular to Linear
Homogeneity
Standardization -> writing systems
Electronic Culture/ McLuhan -> new era!!
Re-tribalization
o Radio/and especially TV -> involve a retribalization of people.
o Secondary orality - retrves some of the primary orality
o reunites sensory experiences -> e’re all athig it together at real tie simultaneously,
might not being the same room but still at the same time
Words (again) as events, not object
o From separate to shared spheres
Electronic Culture/ McLuhan
Less-hierarchical
Participatory
Decentralized
Strong effect in West
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Electronic: Hot/Cool
Radio: Hot medium (extends sound in high definition)
o Hitler, FDR
Intense speaking styles were suited with hot radio, very passionate.
TV: Cool (Black and white, fuzzy reception, sound quality was bad, image was bad as well, small
device)
o JFK, P. Trudeau
People who move a lot with hands, works better on TV
Communication Style should match the temperature of the medium
Hot: Passive audiences
Cool: Active audiences work to filling missing information, more active, participatory
CBC: The World is a Global Village
Cell phone calling and texting
We want words as objects (texting vs calling)
------------
Television in Canada
No stations before 1952
o 100,000+ watching US TV (using US signals)
Business complains why doesnt Canada start?
Massey Commission (1949-51)
Vincent Massey former ambassador
Commission was to come up with a set of cultural policies of the changing media landscape,
concerned with what type of culture should be promoted by the government, how that will
impact national sovereignty and identity
Federal Cultural Policy
High Culture -> (ballet, symphony music -> thought to serve positive benefits, promote
democracy, foster critical thinking citizen) contrast as a mass culture -> defense against US mass
culture
o Democracy
o Critical-thinking citizens
o US Mass culture
Public broadcasting model for TV
o CBC-controlled -> promoting high culture
o High culture
CBC: Broadcaster/regulator 1952-58
CBC does’t ol roadast ut also regulate
Public-private model (hybrid)
o Similar to radio
o Initially there were 2 CBC stations (Toronto, Montreal)
o Private affiliates would be a part of that network
o Around 30% of the population is French speaking two languages, increases cost
Why?
o Geography
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