Media, Information and Technoculture 2000F/G Lecture Notes - Lecture 10: Trades Union Certification Officer, Screenwriter, Jackie Gleason
22 Dec 2016
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Document Summary
Balance of senses, taste touch smell, arguing that hearing is important but not so much more. Time-bias -> opposite of the extension of the messages in space, other types of media is more about maintaining society and time. Shared to separate experiences -> from those who read and who does not. Words (again) as events, not object: from separate to shared spheres. Radio: hot medium (extends sound in high definition: hitler, fdr. Intense speaking styles were suited with hot radio, very passionate. Tv: cool (black and white, fuzzy reception, sound quality was bad, image was bad as well, small device) People who move a lot with hands, works better on tv. Communication style should match the temperature of the medium. Cool: active audiences work to filling missing information, more active, participatory. We want words as objects (texting vs calling) No stations before 1952: 100,000+ watching us tv (using us signals)
