Media, Information and Technoculture 2000F/G Lecture Notes - Lecture 9: Vladimir K. Zworykin, Moral Panic, Federal Communications Commission
22 Dec 2016
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Tv as (cid:862)pro(cid:271)le(cid:373) child(cid:863) of (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) (cid:862)lo(cid:449)est co(cid:373)(cid:373)o(cid:374) de(cid:374)o(cid:373)i(cid:374)ator(cid:863) progra(cid:373)(cid:373)i(cid:374)g idea that by the late 50s, tv was low brow programming, appeal to broad spectrum of people, not high brow. Unidirectional (cid:271)road(cid:272)ast to re(cid:272)ipie(cid:374)t, (cid:272)a(cid:374)(cid:859)t talk (cid:271)a(cid:272)k like (cid:271)idire(cid:272)tio(cid:374)al (cid:894)telegraph, telepho(cid:374)e(cid:895) Aesthetics awful (black and white), small viewing screen, fuzzy/snowy reception. Mass audience cast as mass medium: high (cid:271)ro(cid:449) to ad(cid:373)iri(cid:374)g that the(cid:455) do(cid:374)(cid:859)t o(cid:449)(cid:374) a tv, do(cid:374)(cid:859)t ha(cid:448)e this for(cid:373) of (cid:373)ediu(cid:373) (cid:449)ith pride. Wat(cid:272)hi(cid:374)g too (cid:373)u(cid:272)h tv (cid:449)orks i(cid:374) a (cid:449)a(cid:455) that does(cid:374)(cid:859)t help lo(cid:374)g for(cid:373) argu(cid:373)e(cid:374)t. Books a(cid:374)d fil(cid:373)s do(cid:374)(cid:859)t do that to (cid:455)ou (cid:271)ut tv does. Leisure; family interaction: 1950s-60s familys come together watching tv sets in semi dark rooms, a sense to articulate family time. Advertising/consumerism: gets a much strong lock hold on people, b/c all tv during this time is advertising base, seems intrusive on tv more than radio or newspapers.
