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Media, Information and Technoculture 2000F/G Lecture Notes - Looking For Alaska, George Orwell, Mccarthyism

Media, Information and Technoculture
Course Code
MIT 2000F/G
Daniel Robinson

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Lecture 3: September 27, 2011
Print/Modes of Reading
-Dangers of Private Reading
-Mobile Reading
-Cell phone, just reading a book outside or something.
-Silent/Vocalized Reading
-Silent reading becomes more prevalent. but does not eclipse vocalized reading. There’s
still vocal reading in family circles, reading newspapers aloud at the kitchen table.
-Tendency to associate silent reading with middle/upper classes and associate vocalized
reading with the working/lower class. Part of this reflects the fact that there’s higher
rates of literacy in the upper classes so lower classes have to listen to writing because
they can’t read it.
-Reading aloud marks you as being from a lower class.
-Unsupervised reading could be bad, you can’t moniter what people are reading
-Critical Reading
-becomes more common after the 1500’s
-Intensive to Extensive Reading
-Intensively reading the Bible
-With a few books available to you, you read them multiple times and intensively.
-Books became more abundant. People are skimming, browsing more after the 1500’s.
Reading selectively.
-Format Changes
-Table of Contents introduced that facilitates skipping to chapters, finding a favourite
-Indexes start to appear so you can look up specific things.
-Breaking the book up into smaller bits with Chapters.
Women Readers
-Fear unleashes emotions
-Fear that women wouldn’t be able to control their emotions. Novels were seen as a
challenge for women to a dangerous degree.
-Argue that women shouldn’t be aloud to read unless they receive love letters.
-Reading will open women up too much.
-Bible/devotional works were seen as being the things that women should read.
-Challenge to patriarchal authority
-Media that challenges authority:
-video games (kids against parents), cinema (people gathering together sitting in a
theater was seen as a challenge), Facebook (causing romantic drama, cheating,
connecting with exes undermines religious authority) Newspapers (challenge political
Reformation/Printing (1520-1640)
-Printing press not casual
-Printing Press invented 70 years before the Reformation starts. You can’t make
automatic casual relationship between the printing press and the Reformation.

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-But the printing press was very influential. The R was a propaganda and military
campaign. About spreading the word, spreading info. The ability to spread info was
good. Posters, leaflets, etc. Not just something that was going to literate people.
-Variety of Printed Matter
-Information Supply, not advance literacy
-Illiterates new ideas
-Posters, leaflets used imagery to evoke ideas for illiterate people
-Vernacular Bible
-Catholic Church only allowed Bible to be produced in Latin. But the people of the
Reformation thought it should be available in the language that people speak. This
becomes easier to do with the advent of printing.
-The Church did relent, but it only happened where there was lots of conflict between
the Protestants and Catholics. There was a propaganda war.
- Within the Protestant Doctrine Bible Reading was linked to Personal Salvation.
- Less so in the Catholic Church.
-Incentive towards literacy so literacy rates go higher in Protestant Countries (England,
Switzerland, Netherlands)
-Very much a campaign about ideas. Printing Press enabled this. Printing these
materials meant you could produce thousands of things.
-Catholic Church published Index of Prohibited Books
-Books linked to Protestant theology, but even books that weren’t religious. Erasmus,
Machiavelli and Dante among those prohibited. Seen as heretical, immoral, magical.
-You could be burned alive if found in posession of these texts.
-In the 1550’s in England the State Government proposed its own censorship: The Stationer’s
-They would have to inspect manuscripts before they would be printed/mass produced
Censorship Effects
-Interest in banned titles
-Once you censor something, you awaken interest in it. Catcher in the Rye was banned
in schools and thus became one of the most well read books for people under 20. Harry
Potter banned from some schools for promoting Satanic tendencies… Looking For
-Clandestine Publishing and Communication
-Publishing anonymously or under a pseudonym.
-Printing Abroad
-If there’s a strict printing regime in France but not in Switzerland, people moved to
publishing in Switzerland and got it to France through underground means.
-Netherlands and Switzerland became publishing meccas when other countries around
them became much more restrictive; N and S were much more liberal.
-Avatar and Allegory: the environment segregation theme, european colonization of
aboriginal peoples in the americas.
-In some ways Avatar is an allegory about us, our own past and our orientation
to our environment.
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