Kinetoscope involved 15 seconds of viewing time. Other kinetoscope parlors started opening up in new york, chicago, toronto. Inventors provided sole source of film for these kinetoscope; started editing in worlds first film studio. They shot footage about things relating to movement (acrobats, dancers, etc. ) Can share experience of watching movies with projector. First commercial showing in paris in 1895. First instance where people sit down together and watch a movie in a shared, collective experience. By late 1890"s there"s a strong advancement in terms of being able to watch films. No new media ever comes entirely invented on its own terms. It became a show; performer doing a juggling act followed by 10 minutes of film or something. It wasn"t as attractive as a live performer. Penny arcades; started showing films, they would partition off indoor spaces and show films as part of the arcade experience.