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Media, Information and Technoculture 2000F/G Lecture Notes - Pay-Per-View, Marshall Mcluhan, Canadian Content

Media, Information and Technoculture
Course Code
MIT 2000F/G
Daniel Robinson

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TV History Part Two
November 22, 2011
-Slide 2: Television in Canada
-No TV stations in Canada before 1952. They were only able to watch American TV
before 1952.
-People weren’t able to get into the TV business because the government delayed acting
on television
-Slide 3: Massey Commission (1949-1951)
-In 1951 published report that said federal government should expand it’s view
-Only high culture was valued. The report contrasted vision of cultural identity with
American version (being a part of mass culture) which wasn’t uplifting. Promoting high
culture in Canada to be a defense against US mass culture.
-Slide 4: CBC Broadcaster/Regulator 1952-1958
-CBC would be broadcaster but also regulate the network.
-Essentially they have to form a network using private affiliates.
-Why were they not able to spend money to establish CBC network across the country?
Because the geography of Canada sucks for that kind of thing: very large, most pop. is
strung out in thin line, so in this sense it’s not a cohesive grouping of population;
demography of the country, at the time were english speaking and french
speaking; proximity to US, because we can get American signals in canada which made
canadians job hard; also tv was more expensive than thought.
-The CBC budget increases 10 million to 100 million from 1949 to 1959
-Slide 5: Rapid Growth
-TV experiences same growth in Canada as it did in US but a bit later.
-Huge expansion of TV stations and 90% of the population are within reach of signal by
-83% of homes in 1961 had TV sets. More than homes with indoor bathrooms.
-Average TV cost $452 in 1960, which equates to $3000 today
-Uptake of TV was faster than broadband internet in the 1990s.
-Slide 6: Cable TV
-Cable started up slowly.
-Why slow growth? Bell Canada didn’t want companies to piggy-back along with their
phone lines, saw this as competition. When they did allow it in the 1970’s, they didn’t
allow two-way like phones.
-The government was worried about cable because they thought it would reduce
Canadian viewing of CDN programming. Cable would provide more choice of American
programming. Broadcasters were leary about the possible negative affect of cable.
-Slide 7: Growth Years
-Once Canadians get the option of cable it is taken up quickly. By 1985 77% of homes
had cable.
-Reception with cable is better, and range of channels increase with cable access.
-Slide 8: TV Viewing (1960)
-Just because the network is set up to promote CDN content, there isn’t a solid wall that
prevents American stuff from getting in. Walt Disney was regular programming on
-Slide 9: Advertising and CBC Rutherford
-Up until 1961 the only network broadcaster is CBC. CTV didn’t start til early 1960’s.
-Very limited role for advertising. None allowed on public affair shows, news, religious
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