Media, Information and Technoculture 2153A/B Lecture 10: Representation
10 Dec 2016
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Document Summary
There is no singular place in which meaning emanates. Active audience plays an important role in establishing meaning of media texts. They engage directly with the content and construct meaning from their personal social contexts. No guarantee that images will work in the way we think they will when they are created. Communication is always linked with power, groups who yield power in a society influence how media messages work. Interrogation of the image: examining it rather than accepting it at face value. When we are immersed in something as we are with mass media, we may come to accept it as part of the real and natural world, unthinkably absorbing the images and messages we encounter. The saturating medium and idiom of communication worldwide. Culture is the way we make sense of, and give meaning to, the world. Classification is one of the ways we go about assigning meaning to things.
