Mit 2200 mapping media & cultural theory: lecture 3. Best known for developing a form of semiotic analysis known as deconstruction. The taking up of sassure"s ideas in fields beyond linguistics. Wide spread impact in anthropology, literary studies, psychology, psychoanalysis, philosophy, sociology. Turn to structuralism because of the power of the idea, meaning arises from the context of a system. Structuralist approaches used to analyze diverse social and cultural phenomena. In all these fields language is the model for structure. Structuralist view social and cultural phenomena as bearing meaning and thus signs. Structuralist view social and cultural phenomena as parts of differential systems, not as having essential meaning in themselves. Ex) silhouette of man with a ball and two posts (cid:12254) Only within the rules of sport, would this image be interpreted in that way. That structure determines the position of every element.