Media, Information and Technoculture 2200F/G Lecture Notes - Todd Gitlin, Prison Notebooks, Antonio Gramsci

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Concept used to show how dominant forces socially reproduce the means of production, while at the same time guaranteeing the means of production through coersion. Hegemony: people think of it as a condition. Most common use that you"ll see in international relations: us holds hegemony over various states that it sponsers in various parts of the world. Ideas are introduced into peoples minds which reproduce the means of production. Arrested mussolini in 1926 condemned to 20 years for political agitations. Wrote the prison notebooks on scraps of paper. Died in jail at age of 46. The working calss has to build alliances in order to win power. Revolution doesn"t only happen through force, but through winning peoples hearts and minds. By articulating their interests to your own. Social reproduction: the ideology of people goes to legitimize the modes of production by the modes of ownership and rights of property. The ideas of the ruling class are the ruling ideas.

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