Language is the way we make the world mean" it"s how we make culture. Who we think we are is conditioned by the people in charge (the 1%) is marxist view. Althusser suggests that there is no outside ideology. There is just a whole bunch of ideologies out there competing for us. The idea that we aren"t in control, not in control of our fate. We submit to a higher authority, like being a subject of the state, or being subject of an interrogation. There are two different inflections of subjectivity. When we are subjected, we are actually stripped of freedom. Developed psychoanalysis in process of answering this question. He invented the idea of the unconscious. Before him no one had thought about that before. As members of society, we have to repress the pleasure principle in favour of the reality principle.