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Media, Information and Technoculture 2200F/G Lecture Notes - The Postmodern Condition, Daisy Group, Christian Cross

Media, Information and Technoculture
Course Code
MIT 2200F/G
Kane Faucher

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MIT 1700 Lecture “Globalization and the Digital Divide” March 29, 2011
Globalization and the Digital Divide
-is a force that has had impact on our economic, social, technological lives that began with the dissolution
of the Soviet Union 1991.
-No more worlds of Democracy, Communism, everyone else (1, 2, 3rd world) No such thing as these
-This notion of american capital and the soviet union is gone, no longer the polarity by which the world
operates. Everyone else was caught between Democracy and Communism
-Now the polarities are different. More between the North and South, the haves and have-nots
-The new axis
-Globalization has resulted
-Increased disparity between rich and poor. Highlighted conflict between dwindling natural resources.
-Mobilized capital. The ability to relocate labour.
-Global reach of capital
-The diffusion of goods, values and tastes on a global scale
-More people recognize the McDonalds arches than the Christian cross
-global semiotic/language. these symbols are everywhere
-Migration from industrial labour to service and info economy jobs
-Job spaces become flexible and can go wherever you go
-Cheaper ICTS allow individuals to circumvent government control over info
-Global diffusion of commodities
-Global branding. Dominant corporate brands begin displacing religious and national symbols
-Does cultural blending flatten ethnicities to their commodifiable traits? I.e. fashion and cuisine?
-Does the decreasing power of central authorities such as Church and State lead to a loss of
civil guidance?
-Is postmodernity simply a mashup or is it a pluralist utopia?
-Two predominant definitional flavours of globalization: optimistic and pessimistic
-Globalization is good. An integration of all social, economic and cultural systems
facilitating cooperative growth and more equality
-Globalization is bad: a flattening, hegemonic system that privileges cultural imperialistic
tactics which reinforces … (?)
Cultural Imperialism
“ A pillar of emergent imperial society. Messages in “Made in America” radiate across the globe
and serve as the ganglia of national power and expansionism” - Herbert Schillar
-What associations do you make of McDonalds?
-franchise, fat, greasy plastic food, market domination, cheap, etc.
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