Media, Information and Technoculture 2200F/G Lecture Notes - Lecture 11: Geotagging, Dodgy, Mass Media
DepartmentMedia, Information and Technoculture
Course CodeMIT 2200F/G
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MIT 1700 Lecture 11 March 22, 2011
Genealogy of Values
-What is the origin of your values?
-What is the value of your origin/source?
-If info is considered the new wealth, there is no doubt that there are people who want to consolidate this
information for their own benefit.
-If information is given a pricetag, public institutions (library) are poorer for it. Info becomes absorbed
“economic determinism” that treats it as the ultimate commodity.
-Personal info is in the hands of 100s of people you will never know.
-They are making profit off of this personal information; you make nothing
-We have been duped into prostituting our information, being too casual about circulating our info; but
we need to do that to get some of the benefits we desire
-We are puppets of commodity culture. Mass media has colonized our decision making abilities. We may
not even know where we obtain our opinions and if they are valid.
-We are chained to the trough of information feed. Blasted by the “notification high”
-Everywhere people feel they are free, but we are really in chains.
-Our opinions are manufactured for us. We simply adopt them. Do we want to be informed, or do we just
want the media and internet to confirm our opinions?
-The spectacle of modern society has put our critical faculties to sleep and encouraged us to live in our
self absorbed bubbles. We take for granted that there is more to this world than what is personally
happening to us. Yet it’s comfortable just to stay in our little bubbles.
-Test for our opinions comes from Nietzsche
-Our values are part of our opinions.
-Our opinions all come from somewhere, and they are not infallible. But many of us treat opinions as
infallible. (news articles, they are not 100% guaranteed to be true but we seem to think that they are)
-Term surveillance shouldn’t always mean that something shady is going on. There are everyday uses of
surveillance that we all engage in “participatory surveillance”
-82% of adolescents provide their real first names as screennames. This makes sense, we want other
people to find us. Other details have a decreasing percentage of people providing that info (hometown,
-“Geotagging” - adding of geographical information to websites, RSS feeds, images, profiles, to assist
others into putting these details into real spatial coordinates.
-When these geotags are linked up, we can find the wherabouts of the user and other users in the
-This is not always so dodgy but kind of useful, like arranging business encounters. Allows us to
facilitate offline networking via online networks.
-You might want your children to geotag so you always know where they are.
-This social networking changes our friendships. Online friendships have a rich amount of data record
behind them. Your information is documented and stored, even if your friendship falls apart. We will
have a keepsake of this friendship, and also use the info to prove stuff in arguments. Your posted
content can potentially last forever.
-Who is the real audience of our facebook posts and status updates
-Invisible audience we are writing for
-We intend our comments to be read by the recipient. But we don’t adjust the privacy settings so
the content is public. We can never be sure who our audience is unless we take precautions.
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