Media, Information and Technoculture 2200F/G Lecture Notes - Jean Baudrillard, Restaurant Makeover, Hyperreality

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Sign refers to something real (a referent) Sign refers to other signs that refer to something real (copies of originals) Signs refer only to themselves - and come to replace the real. Simulacrum: a copy for which there is no original. There is no real referent in the real world, only a tripping reference to other images to other images and so on. We are always reading things in references to other images. Had to refer to another image to have a relationship to it. instead of thinking. My arm hurts i should go to the hospital you go to the hospital because of a first aid manual that you remember tells you what a broken arm looks like. We get to a point where we can"t understand reality without working through layers of meaning. For reality is a principle, and it is this principle that is lost (228)

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