Media, Information and Technoculture 3201F/G Lecture Notes - Lecture 11: My Scene, Crayola, Grinch

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Traditional barbie doll was considered to be nostalgic: first adult doll in the market in north america. Knowing that these dolls have been successful, barbie has responded. Barbie has been experiencing financial hits since 2011. Sales have been dropping because the toy industry was losing shares to screens (novelty toys) Strategic: not 100% convinced but more okay with it, real families, realistic, parental peer pressure of what other parents would think, gay couple we would expect that this non-normative family would look at. Barbie and say no" but we see a narrative develop over the course of the ad. Recognition that it is designed to be a manipulative approach. Create an ad that is directed towards the millennial parent. Taking a narrative that is normally aspirational (body) and reframing it in terms of the possibilities. Barbie had a new line of dolls diversification. Total of 33 new dolls meant to be more reflective of the world.

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