Media, Information and Technoculture 3201F/G Lecture Notes - Lecture 1: Crayola, Consumerism, The Peanuts Movie

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3201F/G
• Professor: Selma Purac

Document Summary

Keep in mind the perspective the perspective of an advertiser. Will contain material that can be distasteful but it"s there for a reason someone created the ad for a reason: think from that perspective rather than this advertisement is bad because . Ads are ubiquitous they are everywhere, inescapable. Our childhood memories are likely clogged by advertising messages. Nag our parents about: food, pets, vacations, toys, game systems, etc. Uses patriotism to sell crayola: patriotism to invoke emotions like creativity, dreaming, etc, country"s legacy rosa parks, lincoln, etc, colouring has transformed into a social activity. Targeting the parents: language: prepare your kids directly addressing the parental target, primary purchasers. School is a space of learning and a social environment but even a stingy parent will support their child"s education and will be more likely to make that purchase. Back to school season tendency to speak to parents. Famous footwear nike flex victory is yours.