Subjects that have to do with the construction of the autonomous consumer. One of the strategies has been separating the child from the parent: but this isolation has become part of the identity allows marketers to promote the indepedence of the child. Allowance = a form of independence gaining mastery through economic means. When it"s mapped onto the marketplace, it"s more strategic: not the family implying the education, it"s the marketer = problematic. Idea that your first job is the gateway to adulthood: independence at the mall also a social space, a place we all belong". 6teen episode 1 released into 2004 reach an audience of 2. 5 million kids/episode. Getting kids to work to make money to spend money consumer system. Working minimum wage vs. begging parents for allowance. Certain degree of responsible messaging being a legitimate part of that consumer system. Hierarchy of cool some stores are cooler than other stores.