Media, Information and Technoculture 3201F/G Lecture Notes - Lecture 9: Hypersexuality, Jean Kilbourne, Objectified

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Toys were designed to fulfill a development purpose educational function: this is why dolls were for little girls teaching them to care. Notion of play prepares you to face reality. Toys are pretty plain: the more simple the toy, the most complex the toy is, ex. Teddy bear the child can play with it in so many different ways. Toys become intrinsically tied to the entertainment industry. Separate the child from the parent: parents are unaware of the attributes of the toys they are no longer bonding through the act of playing, they are bonding through the act of buying. Transformers: an individual transformer came with cards of the character, outlined the character"s traits dictated, so you don"t have to, this kind of play is called guided play imagine it anymore, raises the question of creativity. Is it dependent on the franchise to which it is attached. Lego: leg godt = play well (1949, denmark)

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