Media, Information and Technoculture 3201F/G Lecture Notes - Lecture 4: Johnson & Johnson, Paraben, Teen Mom
7 Jan 2019
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Week 4 mini-me: branded babies and the ethics of economic. Roughly 15 years ago, it was believed that they were too young to understand. Cradle to grave marketing : if you"re going for that cradle to grave market, you have to target the parent. ***general idea in terms of the groups argument fair game for multiple choice in exam**** Johnson & johnson johnson"s guide to preparing for your baby . Huggies and pampers provide a list for what parents need for parenting inclusive. J&j"s list leads them to their products only. Mommy bloggers" as a persuasive technique: overcomes skepticism. Why do their target this demographic? (gen-x"s and millenials: paraben-free" since 1990s, there was concern over paraben used in products, different tastes in priorities compared to parents who came before them. Our safety promise ad: j&j is trying to mend the relationship between parents who were not interested in using products with paraben.
