Media, Information and Technoculture 3201F/G Lecture Notes - Lecture 1: Colin Kaepernick, Jane Fonda

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Using information to achieve a goal: ex. To help people but to help people (end), you need money (means) Understand how people are using information, what the effect of it is on us. Even if we spin information (don"t post every picture we take, etc. : that"s why they tend to have a bad reputation. You have a pr problem because you have an actual problem. He had a plan (throw money at it to sponsor women to pretend he respects women) but she didn"t think it was going to. If a pr person can"t change the behaviour or convince the people if they"re just reacting to what they"re doing then pr is limited. People see pr as a band aid but what"s better than that is to just change his behaviour.

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