Media, Information and Technoculture 3201F/G Lecture Notes - Lecture 3: Cognitive Dissonance, Food Bank, Regina Spektor

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Using not very many words to persuade the reader of something. This is a memo to such and such person at this organization (not included in the word count) or if it"s obvious in the letter you don"t have to do that. Write it concisely and clearly stick to word count: 10% rule (either way) Psychological needs self-preservation (most basic ones: air, water, food, clothing, shelter, rest, health the minimum necessities of life, once you have the basic psychological needs, you want to be safe Safety needs: protection against danger, loss of life or property, restriction of activity, loss of freedom. Social needs: acceptance by others, belonging to groups, enjoying love and friendship, pr comes in here. Ego needs: self-esteem, self-confidence, accomplishment, status, recognition, appreciation, respect of others, advertising lives here. Self-actualization needs: the need to grow to one"s full stature after all other needs are met, learn a new language for fun, volunteer for a cause, travel.

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