Media, Information and Technoculture 3201F/G Lecture Notes - Lecture 6: Tim Hortons, Press Release, Press Kit
7 Jan 2019
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Document Summary
Didn"t exploit as much as they could"ve could"ve been worse. Tim hortons franchise owners are suing them: minimum wage some t. h locations didn"t raise the locations. 2017 dropped to 203rd among canadian organizations. 2015 - #1 trusted brand among canada. Pr doing things that support your overall brand: when you don"t do it, overtime it chips away at your brand, this ad was an interesting way to show the company"s goals. Sometimes the pr is very obvious but you can appreciate what it is. Were kenyan players being exploited: sponsored the youth league. They should already be thinking about the updates of the league in a year"s time. Send out a news release because you"re trying to generate attention/buzz: trying to get people in the media to write a story. Make it as easy as possible for them to do. Beyond the news release, media need facts to grab in their story as well.
