Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 1: The Peanuts Movie, Wreck-It Ralph, Steve Martino

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3207F/G
• Professor: Selma Purac

Document Summary

Back to school: children cannot avoid advertisements, there is a blurring of lines for things sold for children and adults. Target school entrance: acknowledge that your school entrance has to be a great performance that is facilitated with the products you buy, performance and style are things that can be bought. Let(cid:495)s put all of it in this ad. Saturday with jenna: plays with gender expectations, any deviation from the traditional norm is greeted with a great deal of. Goldieblox controversy (cid:498)a toy company out to inspire the next generation of female engineers(cid:499: domestic toys tend to be female, construction toys tend to be male toys, ex. It is universal and it applies to female everywhere. Its appeals had to be wider so they softened their controversial stance: goldieblox demonstrates, the existence of a problem. Kung-fu panda, ratatouille, wreck it ralph: ex. Turbo: message: never give up on your dreams, despite how irrational.