Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 5: Jean Piaget, Lev Vygotsky, Crayola
16 Dec 2018
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Tv; they attend strategically: researchers noticed that children pay attention according to understanding, kids watch when they understand, and they look away when they are confused. Hot is more after, not before learning the word; the muppet can"t be too far away: ex. Blues clues: blues clues as the stickiest" of shows, masters two techniques plucked from sesame street and exaggerates them, participation and repetition, two elements central on childhood learning, participation, easier to understand than sesame street, ex. If the tv show is like a person, the child responds to it. Nickelodeon: nickelodeon is like a brand identity, and the identity was based on, nickelodeon as kidspace. Its about establishing a caucasian norm, and everything outside of this norm is a deviation, which is fundamentally exclusionary: this comes from the brand"s rhetoric, what the colours are, over time, the names have become more playful. In the 2000s, it becomes more abstract (ex.
