Key question of this course: what is the function of media in our society: governance = intelligence, military = courage, merchant = appetite (desire) For plato a courageous person is someone who performs courageous acts. When it comes to thinking of advertisements, it"s not hard to agree with plato. This form of mimesis (mimicry) doesn"t lend itself to truth. It"s easy for us to be on plato"s side - when we"re watching commercials we are in the world of the cave, watching shadows on the wall. Key point 1: mass media developed in relation to the emergence of mass society. We live in a mass society and plato didn"t. mass (noun) (in religion): the christian eucharist or holy communion (in physics): a (often large) quantity of matter ( the masses ) the ordinary people. Key point 2: mass media products are designed for mass consumption.