Media, Information and Technoculture 3222A/B Lecture Notes - Lecture 3: Behavioralism, Social Democracy, Signify

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3222A/B
• Professor: Tiara Sukhan

Document Summary

G(cid:396)ips(cid:396)ud, jostei(cid:374) (cid:894)(cid:1005)(cid:1013)(cid:1013)(cid:1012)(cid:895). (cid:862)tele(cid:448)isio(cid:374), b(cid:396)oad(cid:272)asti(cid:374)g, flo(cid:449): ke(cid:455) metapho(cid:396)s i(cid:374) tv theo(cid:396)(cid:455). (cid:863) Metaphors in theory: the lite(cid:396)al (cid:373)ea(cid:374)i(cid:374)g of (cid:858)tele(cid:448)isio(cid:374)(cid:859) is (cid:858)dista(cid:374)t sight(cid:859, (cid:862)(cid:858)tele(cid:448)isio(cid:374)(cid:859) is i(cid:374) othe(cid:396) (cid:449)o(cid:396)ds a (cid:373)etapho(cid:396), i(cid:374)te(cid:374)ded to des(cid:272)(cid:396)i(cid:271)e (cid:449)hat this (cid:271)o(cid:454), this. Two kinds of broadcasting: us commercialism vs. european public service. In the 1950s, the oligopolistic structure of us television became solidified. It occupied nearly every room in the house. It also reinforced the suburban family unit who had moved away from extended families in the city: the family room was a popular image during the postwar period, domestic cohesion was a popular theme featured in home magazines. It constituted a technological emasculation: (cid:862)tele(cid:448)isio(cid:374) (cid:374)ot o(cid:374)l(cid:455) (cid:272)o(cid:373)petes (cid:449)ith the fathe(cid:396) at ho(cid:373)e (cid:271)ut also distu(cid:396)(cid:271)s the (cid:272)e(cid:374)t(cid:396)al values of patriarchal culture by replacing the old authorities with a new and degraded fo(cid:396)(cid:373) of a(cid:396)t(cid:863) (cid:894)(cid:1012)(cid:1013)(cid:895) Thompson, david (2016), from television: a biography, intro and part one: the medium (pp.