Philosophy 2074F/G Lecture Notes - Lecture 3: Tibor R. Machan, Caveat Emptor

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Tibor machan, advertising: the whole truth or only some of the truth . So long as merchants are honest, do not mislead or deceive, they are acting in a morally satisfactory manner. Leiser: one must be forgiven for putting one"s nest foot forward , but one must provide all information to consumer. Prudence is a virtue caveat emptor one. Kantian: advises against talking over what is very plausible another person"s moral responsibility seeking out the knowledge to act prudently and wisely. Only altruist would suggest it is certainly unethical for suppressio veri. Reasonable in the course of commerce to consider potential customers as agents with equal status to merchants who are interested in advancing their economic interests (except for special disadvantage of the customer) But for example, if all the merchant"s consumers are his friends, then altruist may cause the merchant risk the profit loss to tell all. A form of egoism as the appropriate morality.

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