Philosophy 2730F/G Lecture Notes - Lecture 2: Egotism, Fourth Estate, Propaganda Model

70 views2 pages
24 Jan 2018
Department
Professor
Jan 22: Propaganda Model
Chosk’s otio of propagada odel idea of consent
Cetral aspet is that Chosk ats to ake lai that edia is’t serig puli
interest rather advertising
Five Filters:
1. Property, Ownership, Profit
2. Advertising
- Related to first heavily
- When it comes to profit
- Mass media caters to advertisers; rather than what the people want
- Have case of property class of what gets disseminated; also now property
- More advertisers you can attract the more money you will make
3. Sourcing
- Do’t at to sped oe o ide oerage of reporters…too epesie; easier to
source news from major sources (often government)
o All in the name of reducing costs
- Source your news from a central agency
- Objectivity is compromised in name of profit
4. Flak
- Negative response; want to avoid; because it cost money; stands in way
5. Anti-Communism (war on terror)
Property Ownership vs Advertising
Property Ownership: Working class newspaper
Industrialization of the press: capital costs
- Concentrated ownership
- Board linkages
o Directors, bankers, investors
o Page 36
o Investment class become part of ownership in firm; have say
- Multinationals
Advertising:
- Product
o Consumer
o Advertiser
As soo as adertiser dries produt ou do’t get eutral produt
May say its providing subsidy to producer (why it can sell product
heap…hoeer oditio eoes adertiser ats to hae sa i hat
gets published)
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows half of the first page of the document.
Unlock all 2 pages and 3 million more documents.

Already have an account? Log in

Get OneClass Notes+

Unlimited access to class notes and textbook notes.

YearlyBest Value
75% OFF
$8 USD/m
Monthly
$30 USD/m
You will be charged $96 USD upfront and auto renewed at the end of each cycle. You may cancel anytime under Payment Settings. For more information, see our Terms and Privacy.
Payments are encrypted using 256-bit SSL. Powered by Stripe.