1. Attention – selecting and filtering sensations
- Inattentional Blindness: Not noticing certain sensations because you
attention is directed otherwise.
- Environmental and Personal Factors: Intensity, the more intense the
stimulus, the more likely you are to attend to it. Movement, we attend
to moving objects more likely than steady objects. Repetitiveness, the
more we hear/see things, the more we respond to them. Motives for
example, affect attention. Also, interests will alter our attention.
NEGATIVE THINGS AFFECT US MORE THAN POSITIVE
2. Form Perception (what is it?)
I. Gestalt Principles of Perceptual Organization (German Study)
A. Gestalt laws of organization
1. Similarity: We tend to group things together that are similar.
2. Proximity: if things are close together, we tend to group them
3. Closure: We tend to fill in the gaps in line drawings etc. to close
them and make them “make sense”
4. Continuity: We tend to follow the continuous line.
B. Figure-ground relations
i.e. The two-face/vase illusion. You can only see one at a time,
depending on which background you choose to focus on. II. Perceptual Constancies
1. Shape: We view things with a constant shape, even if the shape
may be changing as a retinal image (i.e. an opening door)
2. Brightness: Even though illuminat