Political Science 2142A/B Lecture Notes - Lecture 5: Corporate Social Responsibility, Decaffeination, International Inequality

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The ideology of global celebrity hu(cid:373)a(cid:374)itaria(cid:374)is(cid:373): orie(cid:374)talis(cid:373) & the (cid:858)other(cid:859) Celebrities and the black civil rights movement: looking back to the 1960s, many celebrities were key in promoting the message. Celebrity humanitarianism: celebrity humanitarianism relies on branding and marketing strategies, celebrity humanitarianism is not primarily altruistic, not interest-free or self-less. Ideologically constructs a disadvantaged and downtrodden non-(cid:449)este(cid:396)(cid:374) (cid:858)othe(cid:396)(cid:859: (cid:862) he is defi(cid:374)ed a(cid:374)d diffe(cid:396)e(cid:374)tiated (cid:449)ith (cid:396)efe(cid:396)e(cid:374)(cid:272)e to (cid:373)a(cid:374) a(cid:374)d (cid:374)ot he (cid:449)ith (cid:396)efe(cid:396)e(cid:374)(cid:272)e to her; she is the incidental, the inessential as opposed to the essential. Both are supported and perhaps even impelled by impressive ideological formations which include notions that certain territories and people require and beseech domination, as well as forms of knowledge affiliated (cid:449)ith that do(cid:373)i(cid:374)atio(cid:374)(cid:863) (edward. Said, culture and imperialism, p. 8: this vision of the barbaric yet exotic oriental other was propagated ideologically and in fact circulated everywhere as truth, these stereotypes became generalized and understood as scientific facts about.

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