Political Science 3336F/G Lecture Notes - Lecture 5: Personalization

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Incumbency: spending, volunteer activity, control for socioeconomic status: urbanization; religious homogeneity, looking at local campaigns, not national campaigns, distinction is which campaign matters. In all campaigns: spending and volunteer activity matter for liberals (100 volunteers = 1. 3%; /elector=7%), ndp (1. 2%, 17%: only volunteers matter for pcs (0. 9%) In winning campaigns: neither matters, nomination-candidate-campaign model, competitiveness of the parties, openness of the parties (cadre-style vs. mass-membership, contested nomination, campaigns vary, composition of teams, relationships of inner circle, strategic focus. October 16, 2018: stopgap angus mcclintock, uncontested nominations, undesirable constituencies, long-shorts, little experience, resources low, volunteers few, little national party involvement. Cannot predict how successful ones campaign is, only look based on their opponents. 2016: what do lawn signs do, provide name recognition, signal viability, endorsement effects, provide information, partisan or ideological cues, party stronger than anything else when it comes to voting.

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