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Polisci 2230 April 2nd.docx

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Western University
Political Science
Political Science 2230E
Gaile Mc Gregor

Polisci 2230 April 2 nd Participation, voting and the election campaign Election Campaigns - When the writ is dropped, an election is called • Pre-campaign Pre-writ preparations  Parties constantly trying to raise money for campaigns Election strategy  Which groups they are going to target  Trying to figure out the coalition  Try to focus on the middle class Election platforms • Media Coverage  2 goals  1. Get as much attention as possible  2. Have the attention be positive (control the attention)  Media ownership Advertising  Parties used to be limited in the amount of airtime they could buy  Now there is a lot more advertising than there used to be  Limitation is that parties are not supposed to advertise within the last 48 hours of the campaign – this is the law  Generally you want your advertising to be positive and make you look good, but it has the potential to backfire  Ex. the 1993 conservatives were tanking and it was obvious that the liberals were going to win, so they launched a negative advertisement on Chretien (making fun of his physical conformity)  This backfired and there was a negative backlash from the government  Parties also advertise outside of the campaign period  Parties also advertise online now • Leaders Debates  Encourage people down in the poles  Leaders don’t encourage debates, they play it safe  Each party has spin doctors – tries to persuade their quarters that their person won; do this because post-debate analysis in the news is just as important as the debate itself Leaders tour • Local candidates Nomination The local campaign  Electoral system dictates that electorates are elected at the local level  Local party members hold an election to choose who is going to represent their party in the local election  Very little interest generally in these elections  Even if local candidates don’t matter that much, local campaigns can Turnout - 2 questions: 1. Are you going to vote?; 2. If you vote, who are you going to vote for? • Factors affecting turnout Contextual  Party systems – when there are fewer parties, voter turnouts tend to be high  In Australia you have to vote or else you have to pay Individual level  Gender doesn’t affect voting turnout  Rural/Urban divide – same in the country as city  Union vs. non-union members don’t matter  Age – going from 20 to 30, and 20 to
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