Political Science 2230E Lecture Notes - Values Party, Columbia University

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When the writ is dropped, an election is called: pre-campaign. Parties constantly trying to raise money for campaigns. Which groups they are going to target. Try to focus on the middle class. Have the attention be positive (control the attention) Parties used to be limited in the amount of airtime they could buy. Now there is a lot more advertising than there used to be. Limitation is that parties are not supposed to advertise within the last 48 hours of the campaign this is the law. Generally you want your advertising to be positive and make you look good, but it has the potential to backfire. Ex. the 1993 conservatives were tanking and it was obvious that the liberals were going to win, so they launched a negative advertisement on chretien (making fun of his physical conformity) This backfired and there was a negative backlash from the government. Parties also advertise outside of the campaign period.

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