Class Notes (836,580)
Canada (509,856)
P Ferguson (40)
Lecture

2012-11-28 Public Opinion.docx

4 Pages
39 Views
Unlock Document

Department
Political Science
Course
Political Science 2244E
Professor
P Ferguson
Semester
Fall

Description
Public Opinion November 28, 2012 What is Public Opinion -values/beliefs: basic orientation to politics -political ideology: complex, interrelated set of beliefs and values, form general philosophy about government -public opinion: how people think or feel about particular things -do we get accurate reads? -the most stable is ideology, next is set of values and beliefs -lots of confidence on business polling -how much info do polls convey? -we do get info from polls, but media thinks they get more info from polls than they actually do Where do we get our opinions? -most have few political info or opinions -most people don’t think about politics at all -people name politicians: only 25% people can name their 2 Senators, 29% people can name their Representative, >50% people know that theAmend 1-10 = Bill of Rights -Costs – time, energy, skills acquisition -takes a lot of energy and time to learn and understand = makes people not willing to learn -people seek shortcuts -e.g. watch comedy shows (Colbert Report and Daily Show), church, family, school and classes -Costs? -can’t defend political interests = losers -if you can’t defend interests you think are important, you’ll lose -easier to manipulate – people and political process Common American Values -Are there any? -equality of opportunity -deeply ingrained inAmerican psyche -individual freedom -democracy -American more distrustful of authority For population over 500k, phone calls to pollsters have to make to get a “good” sample? Single most important factor in conducting a valid scientific poll is: -randomness of sample Random Sampling -random sampling is necessary -one way: you have a list of 100,000 phone numbers -you just randomly pull the first 5000 numbers -random sampling: target different locations, different age groups -not random: -income disparity in cell phone use -age gap -some people don’t answer the phone problem -need ~ 1050 in a poll (when population is +500k) -margin of error of +/-3% -problems: -cell phones, no call lists, screening, apathy -no call lists: doesn’t count for political polling -solutions? The internet? -internet surveys: skewed -get people who understand technology than the norm -internet doesn’t allow for randomness -more people you survey = lower margin of error What else is important? -Question wording -e.g. welfare vs. programs that support the poor = same meaning, but different wording -e.g. forbid vs. not allow -e.g. pro-choice and pro-life vs. supporters and opposition of abortion -Framing -different ways to frame issues -see this in push polls -purpose of push poll: convey an idea to people (mostly negative idea) -Qualified workers (lowest cost bids) -media has incentive to do polls; economic -lowest cost bids: untrained/uneducated workers -if media doesn’t do the polls, they usually go to professional polling firms -Dates of poll -depends on when you call; do you call during holidays? -Information about poll -sponsor, firm, dates, population, #, MoE, report -Ability to report polls -lower-level ne
More Less

Related notes for Political Science 2244E

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit