Psychology 2036A/B Lecture Notes - Lecture 2: Transtheoretical Model, Revised Version, Health Belief Model

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Taking steps to prevent an illness before it begins. Health psychologist interested in primary prevention because stroke, cancer etc. can be prevented by modifying health behaviors. Part 1: barriers to healthy behaviors: biological barriers: Become a habitual part of lifestyle: no immediate incentive for engaging in healthy behaviors. Positive consequences are not immediate (e. g. taking jogging to lose weight, you wont immediately see that you"ve lost weight: no immediate incentive for not engaging in unhealthy behaviors. Negative consequences are not immediate (smoking doesn"t give you cancer right away: false consensus bias: Overestimate number of other people who engage in unhealthy behaviors (e. g. smokers will overestimate the number of people who smoke: false uniqueness bias: No need to engage in safe sex if cure for aids will soon be found: personality factors (individual differences) Externals believe that illness is determined by external things that cannot be controlled (e. g. fate, bad luck) Not likely to take steps to prevent illness.

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