Psychology 2070A/B Lecture 5: Lecture 5
Document Summary
Attitude: an evaluation of a person, object, or idea, can be applied to a place or behaviour. Some attitudes can have a stronger base in one component than another. Do not result from rational examination of issues. Reasoned arguments don"t really have a big in uence. Trying to change affective attitudes can challenge people"s moral values. Focus on objective facts/merits/properties of the person, place, behaviour. Classify the positives and negatives to quickly tell if its worth it. Can feel positive about something or someone (positive affective attitude) even if we have negative beliefs about it (negative cognitive attitude) When negative towards a group then often cognitive basis. Stem from people"s observations of how they behave toward something or someone. When our attitude changes based on our own behaviours. Ties to self-perception theory (people don"t know how they feel until they see how they behave) Belief that the group threatens a person"s value system, competing for resources.