Psychology 2550A/B Lecture 14: ch14
12 Feb 2018
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Document Summary
Each person is a scientist and an active agent in his or her own life. Personal constructs are the basic unit of personality, which became a foundation also for the social cognitive level. The cognitive revolution revolted against behaviourism which had made mental processes and states taboo unscienti c topics. Cognitive psychology made mental process and states a central topic, and found ways to study them scienti cally and experimentally. Bandura showed that much of social learning occurs cognitively through observation without any direct reinforcement administered to the learner. Observational learning, or modeling, occurs without the learners receiving direct external reinforcement, or even without the learner ever performing the learned response. Human learn form what others say and do, and what they see, hear and read. whether it is intended to be taught or not. So, other people act as models, from whom we learn the probable consequences of particular alternative behavior.
