Psychology 2550A/B Lecture : Social Cognitive Learning Theory
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sensation and perception leading to attention to the model. we have to attend to the model and perceive what the model is doing. Chapter 15: social cognitive learning theory y rotter s approach to social learning theory looked at social and cognitive variables which predicated behaviour y performance of behaviour. have to remember what we have seen and perceived in order to acquire a behaviour: motor reproduction processes. we have to be able to copy the behaviour: motivational processes. 1/3 in incentive scenario for all 3 conditions. see a film model engaging in activity with the snake. worked better than systematic desensitization: systematic desensitization. deep muscle relaxation and imaging yourself getting closer to the snake touch, picking it up, etc. in a hierarchy while trying to remain relaxed. lead to significant improvement: participant modeling. model engages in the activity with the phobic object and you do it along with the model.