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Ch 15: Social Cognitive Learning Theory

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Western University
Psychology 2550A/B
Stephen Erdle

Chapter 15 Social Cognitive Learning Theoryy Rotters approach to social learning theory looked at social and cognitive variables which predicated behaviour y Performance of behaviourAlbert Bandura y How we use social cognitive in the learning of behaviouracquisition of behaviour y How we acquire behaviours that we later perform y Became famous based on theory of observational learning which later turned into social cognitive learning y Tried to provide an alternative to traditional behaviourist theories that suggests we need direct observation to learn behaviours y Imitationobservational learning takes place in human learningwe can learn by observation rather than through direct reinforcementimitate models and learn behaviour through the observation of others and imitate their behaviours y Pointed out that we dont need externaldirect reinforcement to learn behaviour through reinforcementsaid that observational learning is selfreinforcedimportant in the learning processjust seeing someone doing something is reinforcement y Presented 4 different stages to observational learningobserving a model and imitating it o Attention processesSensation and perception leading to attention to the modelWe have to attend to the model and perceive what the model is doing o Retention processesMemory as a psychological phenomenonHave to remember what we have seen and perceived in order to acquire a behaviour o Motor reproduction processesWe have to be able to copy the behaviour o Motivational processesMotivate whether well perform behaviours we see others engage in y Suggests that the first 3 components are all that is necessary fro the acquisition of the behaviourlearning the behaviour thy The 4 process is involved in whether or not you perform the behaviour that you have learnedperformance y We acquire through observational learning quite a lot of behaviourswe perform some of them depending on our motivationbut are not always motivated to perform what we see others doing y Observational learning more of a common way for humans to learn than direct observationlearning to drive a car dont use trial and errorimitate someone youve seen driving a car parents and you know what to do turn the wheel etc y Motivation to produce the behaviours depends on if we expect reinforcement for that behavioursuggests that self reinforcing is enough y If we expect a negative consequence we arent likely to imitate behavioursaffected by the expectation of punishment or reinforcement y We learn a lot more behaviours that we performex television shows different ways of murdering people but it doesnt make you murder people because you expect punishment as a consequence
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