Psychology 2720A/B Lecture Notes - Lecture 10: Lifesaving, Normative Social Influence, Inclusive Fitness

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Mike Morrison

Document Summary

Prosocial behaviour: any action that provides benefit to another person. Helping behaviour: action that is intended to assist another person. o o o o. Egoistic motivation: we help others to feel good about ourselves. Altruistic motivation: we help others as an end in itself. Managing our basic welfare: you scratch my back i"ll scratch yours: genetic preservation: we help others in order to preserve our genes, inclusive fitness: the ability of one"s genes to survive in one"s own offspring or relatives. People are more likely to help people they are related to. People working for organizations who provide more benefits work harder for the firm. Rewards and punishments: we learn helping behaviour through modeling. Watching someone else perform prosocial behaviour motivates us to do it too. Managing our self-image: helping behaviour is part of our self-image. We want to think of ourselves as good people. o.