Psychology 2720A/B Lecture Notes - Lecture 5: Implicit-Association Test, Attitude Change, Psych

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Isaacs

Document Summary

We have attitudes toward virtually all objects and people in our environment. When we have a favorable attitude toward a target, we tend to approach it or treat it positively, whereas when we have an unfavorable attitude toward a target, we tend to avoid it or treat it negatively. Attitudes represent how favorable we are toward targets whether we think particular targets are good or bad. Is an evaluation of people, objects, or ideas. Attitudes always have a target they represent evaluative judgments of something. Explicit attitudes are the type that have been investigated in most research: expli(cid:272)it attitudes are people"s conscious evaluations of targets. I(cid:373)pli(cid:272)it attitudes, o(cid:374) the other ha(cid:374)d, are people"s automatic evaluative responses to a target, which may not be available to consciousness. T(cid:449)o pri(cid:374)(cid:272)ipal (cid:862)fu(cid:374)(cid:272)tio(cid:374)s(cid:863) of attitudes: the o(cid:271)je(cid:272)t appraisal fu(cid:374)(cid:272)tio(cid:374) a(cid:374)d the (cid:448)alue- expressive function.