Psychology 2990A/B Lecture Notes - Lecture 10: Snickers, Me Too Movement, Halitosis
5 Mar 2020
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What do ads want to do: differentiate one product from the next, even if those products are virtually identical, persuade: affect attitudes/behaviour so that you purchase the product (want you to buy. But i"m not influenced by advertising! : most of us think so but we all like to buy lots of products. Information bases ads highlight product features; present stats, performance data, results of studies (doesn"t have to be in words, demonstrations work too: classic example ads for volkeswagon beetle (lemon. Piece of shit car , shows that they go through intense testing before being sold, we pluck the lemons you get the plums) incredibly successful: most enduring attitude change. Attractive models (e. g. , beer ads show young people having a good time with friends) Clairol does she or doesn"t she? 1960, reduce stigma of colouring hair. Apple: think different sell the message of breaking the social norms.
