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Psych 2990 March 19.doc

4 Pages

Course Code
Psychology 2990A/B
Doug Hazlewood

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Attitudechange is a big bussiness1Avg person in NA is exposed to over 1500 persuasive attemts in a single day about half come from adsIn canada10 billion per yearin States 1 billion mcDonalds2Definition attitude an evaluation response toward an object or issue expresses favor or disfavorthree types of evaluative responsesBehavioral approach avoid buynot buy ex spiderif u want tostudy them then u have fav attitude toward them Affective emotions love hate like Cognitive evaluate beliefs I believe the most attentionQ how can we change ppls attitudePart1 The msg learning approach Hovland and the Yale GroupHow can we convience that the animal is wrongIn order to influence the person has to learnaFour sequential stages of messages learning1attention to msg2Comprehension understand whats said3yielding accept conclusion of msgattitude change the most critical stage4retention store msgattitude in memoryBattitude change msg learning is not easyex persvave ppl to buy our product or check their blood every montheg if we are 80 succesful with 10 ppl80 will attend to msg but we lost 20 ppl64 will comprehend the msg 80851 will yeild to conclusion 64841 will remember new attitude 518only 33 ppl will act on their new attitude 418 not bad if target large numbers of ppl The Miller Lite beer commercials tastes great less filling usually every commmercial has two sport starsusually addresses to guys who like to wotch sport games and drink beerCFactors that influence message learning
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