Attitude structure and attributes; personality and attitudes; attitudes toward the environment. Labeled attitude structure in ch. 2 (second witch ) Conner et al conducted an experiment on ambivalence of attitudes toward eating a low fat diet. Attitudes predicted behaviour better when ambivalence was low. Proposed that people prefer balanced relations among their attitudes. Awareness of unbalanced relations is aversive and motivates people to create balance by changing one of the elements. Best known application: triads involving 2 people 1 target. If p becomes aware of unbalanced relations: (p cannot easily change o"s liking for x) Doesn"t consider strength or degree of liking by p of o or x. Doesn"t consider reciprocal liking/disliking from o to p. Position on an issue a person"s overall evaluation of an object: sjt views attitudes as a continuum of evaluations: a range of acceptable positions, unacceptable positions, and positions toward which the individual has no strong commitment. For which indiv has no strong feelings.